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The 3100™

Episodes Streaming on YouTube

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A polaroid photo of a group wearing sunglasses and hats, along with a smiling dog, splashes through whitewater in an Orange Torpedo raft.
Whitewater rafting through Vinegar Rapids on the Main Salmon River. Photo credit: Visit Idaho.
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What is
The 3100™?

The 3100™ is a whitewater storytelling project unlike any other. Named for Idaho’s 3,100 miles of navigable whitewater, this original series captures the rugged beauty, deep-rooted culture and raw power of the state’s iconic waterways. Told through six cinematic episodes and a full-length documentary film, The 3100™ follows seasoned guides and whitewater adventurers as they experience the rivers that bring life, healing and transformation.

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A polaroid photo featuring a sweeping view of the rugged Hells Canyon Dam along the Snake River landscape.
The Pittsburg Landing stretch to Hells Canyon Dam on the Snake River. Photo credit: Visit Idaho.
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Orange raft tackles a powerful rapid on the Selway River, surrounded by forested canyon walls.

ABOUT THE FILM

A Cinematic Journey Through Idaho’s Whitewater Rivers

Idaho is home to more miles of navigable whitewater than any other state in the Lower 48. The 3100™ captures the untamed beauty and raw power of Idaho’s whitewater rivers. From the snow-covered headwaters of the Selway to the dramatic canyons of the Snake, this film takes viewers on an immersive journey through the rivers that make up Idaho’s 3,100 miles of navigable whitewater.

With breathtaking visuals, original storytelling and deep respect for the people who call these places home, The 3100™ explores the enduring bond between humans and these wild places that shape them.

Powerful whitewater and dramatic cliffs make the Selway River an unforgettable ride. Photo credit: Visit Idaho.

ABOUT THE FILM

A Cinematic Journey Through Idaho’s Whitewater Rivers

Idaho is home to more miles of navigable whitewater than any other state in the Lower 48. The 3100™ captures the untamed beauty and raw power of Idaho’s whitewater rivers. From the snow-covered headwaters of the Selway to the dramatic canyons of the Snake, this film takes viewers on an immersive journey through the rivers that make up Idaho’s 3,100 miles of navigable whitewater.

With breathtaking visuals, original storytelling and deep respect for the people who call these places home, The 3100™ explores the enduring bond between humans and these wild places.

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A group of rafters in vests and helmets splash on a Cascade raft, oars up in the air, as they ride the Payette river, trees behind them.
Whitewater rafting across the Main Payette River. Photo credit: Visit Idaho.

WHY WE MADE IT

Behind the Lens: Storytelling With Purpose

The 3100™ is more than a travel film. It’s Visit Idaho’s most ambitious storytelling project to date. In the rush and in the stillness, this docuseries explores how Idaho’s whitewater rivers shape identity, community and place—connecting generations through shared experience. 

These rivers are more than recreational. They’re lifelines. Their impact flows far beyond the rapids, fueling cities and shaping a generational way of life. By spotlighting the Selway, Bruneau, Salmon, Snake, Lochsa, St. Joe and Payette, The 3100™ pulls viewers into the world of the people who live with and for these waters—guides, stewards, historians and families who carry the stories forward.

This project was born from a desire to move beyond traditional tourism advertising—to create cinematic, human-centered narratives that reflect the emotional depth these rivers hold. Filmed in remote locations across the state, The 3100™ was designed with big screen thrills and visuals in mind.

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WHAT THEY’RE SAYING ABOUT THE 3100™

Hear from the ones who know Idaho’s rivers best—and from adventurers who’ve experienced the magic and the marvels firsthand. Their voices show why a project like The 3100™ matters. This initiative introduces real people to the magic of Idaho’s rivers.

“…I’ve had a front-row seat to how this project turns brand design into real, long-term value for communities, guides, and travelers.

What sets The 3100™ apart is that the design system wasn’t created in a vacuum. The research phase brought outfitters and guides into the process early to determine which locations to highlight, what makes each river segment special, and what messages would truly resonate with potential future guests.

That is design delivering on strategy: research-led, community-rooted, and built to work across audiences for the long term…. and it’s already strengthening the future of Idaho’s whitewater economy.”

— Erik Weiseth, Executive Director, Idaho Outfitters & Guides Association

“Great work showcasing such a special place!”

— @AdventureIdahoRafting

“Reddit brought me to this and it’s amazing. I need this adventure in my life.”

— @thesluce

“Great clip! We are so fortunate to have this in Boise’s backyard.”

— @bkish444

 “So incredible to see this film and hear Erik talk about the value of Orange Torpedo’s Salmon experience. Some of my life’s best moments have been out on this beautiful river. Everything about rediscovering yourself, challenging yourself, quieting yourself — all 100 percent truth, maybe even understated. Thanks for reminding me!”

— @davechapman147

“What a gorgeous river and a beautiful video. Everyone did such a nice job of capturing the essence of a river trip. The Selway is on my list!”

— Andrea Loban

EXPERIENCE THE THRILL THAT’S INSPIRED FIRST-TIME AND RETURN JOURNEYS FOR GENERATIONS.

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A glowing marquee on the Egyptian Theatre reads ‘Visit Idaho Presents The 3100, May 14’ as a crowd gathers beneath the lights.
The 3100 premiere at the Egyptian Theatre, Boise. Photo credit: Visit Idaho.
The Egyptian Theatre marquee twinkles as crowds gather outside, the sign reading, “Visit Idaho Presents The 3100.”
The 3100 premiere at the Egyptian Theatre, Boise. Photo credit: Visit Idaho.
A captivated audience seated at the Egyptian Theatre watching The 3100™ premiere.
The 3100™ premiere at the Egyptian Theatre, Boise. Photo credit: Visit Idaho.
The Visit Idaho team stands smiling in front of a backdrop with The 3100™ and Visit Idaho logos at the Egyptian Theatre.
The 3100™ premiere at the Egyptian Theatre, Boise. Photo credit: Visit Idaho.
Two presenters raise their hands in an air-bump cheers at the Egyptian Theatre, standing in front of a sign thanking the audience for joining.
The 3100™ premiere at the Egyptian Theatre, Boise. Photo credit: Visit Idaho.

The 3100™
Premiere

The film premiered at the Egyptian Theatre in Boise, Idaho, in front of a sold-out audience and is now being submitted to film festivals across the country. Stay tuned for future screenings, behind-the-scenes stories and exclusive release updates.

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SOAR Northwest leads a group rafting the rapids of the Selway River in a purple raft, with forests in the background.
Whitewater rafting on the Selway River. Photo credit: Visit Idaho.
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Episodes

Your Front Row Seat on the River, One Episode at a Time

Alongside the feature film, The 3100™ includes a six-episode series—each one focusing on a different river and the people whose lives are shaped by it. These short films dive deeper into the history, culture and adventure behind Idaho’s iconic whitewater rivers.

From once-in-a-lifetime experiences to desert canyon runs, each episode offers a unique perspective on what makes these rivers worth chasing—and why they inspire explorers from around the world.

A polaroid of JR Spencer, a Nimiipuu storyteller, playing an instrument near the Snake River backed by a rugged landscape.
Nimiipuu storyteller near the Snake River. Photo credit: Visit Idaho.
A polaroid of a girl in a helmet laughing as her whitewater rafting group hits a big, splashy rapid in their orange raft on the Main Salmon River, with trees ahead.
Whitewater rafting on the Main Salmon River. Photo credit: Visit Idaho.
A polaroid of two adventurers rafting through the rugged whitewater of the Bruneau River.
Whitewater rafting on the Bruneau River. Photo credit: Visit Idaho.
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The Selway River

Episode 1

Roaring rapids, towering pines and total solitude—explore one of the most exclusive whitewater journeys on Earth.

Episode 1: The Selway River

Episode 2: The Bruneau River

Episode 3: The Salmon River

Episode 4: The Snake River

Episode 5: The Lochsa River & St. Joe River

Episode 6: The Payette River

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THE MAKING OF THE 3100™

Now Streaming on YouTube

Filmed across seven rivers in some of Idaho’s most remote backcountry, this far-reaching production was made possible by the vision of Fisher Creative, who handled cinematography, direction and post-production. With support from Idaho Outfitters and Guides Association and custom-built gear engineered for life on the water, the team captured stunning high-resolution footage using one of the first Sony BURANO cinema cameras deployed in the U.S.

Watch The 3100™—the full six-part series—now on YouTube. Whether you’re here for the adventure, the filmmaking or the story behind Idaho’s whitewater rivers, you’re only a click away.

Explore The 3100™
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Adventurers stand by their rafts, gear spread across riverside rocks, preparing to ride the Selway River.
Adventurers ready their rafts for a Selway River run. Photo credit: Visit Idaho.
Adventurers pause for a dip in the rugged Barth Hot Springs, high in the wilderness.
Adventurers dip in Barth Hot Springs along the Main Salmon River. Photo credit: Visit Idaho.
A professional kayaker on the Payette River lifts a kayak and raises an oar, wearing a helmet-mounted camera.
A kayaker prepares to capture her ride on the Payette River. Photo credit: Visit Idaho.
Rafters navigating whitewater on the Lochsa River with ROW Adventures surrounded by lush forests.

Charging through Class IV rapids, ROW Adventures guides thrill-seekers down the wild waters of the Lochsa River. Photo credit: Visit Idaho.

Press Room

Follow The Story

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Welcome to the press room for The 3100™. Here you’ll find everything you need to know about the creative approach, the production and the people behind the work of The 3100™.

Download Press Kit

For distribution inquiries, please contact
Laurie McConnell at
laurie.mcconnell@tourism.idaho.gov.